A business less dependent on you is easier to scale, and much more attractive to a potential buyer.
Pulling yourself out of the day-to-day operations of your business is easier said than done. Here are some methods to help your business become more independent.
1. Think Like LEGO
Pre-school children can make a collection of generic looking pieces come together in a complex creation by following the detailed instruction booklet that comes with every box of LEGO. Your employees need LEGO-like instructions to execute the recurring tasks in your business without your input.
Ian Schoen is the co-founder of Two Tree International, a design and manufacturing firm that brings products directly from concept to customer. The company was started in 2008 with a R500,000 loan and had grown to sales of over R40 million and a staff of 15 employees when it was sold in 2015. Schoen credits his operating manual for allowing him to sell his business for a significant premium: “We started creating standard operating procedures in the business and had a set of documents that helped us run the business. Basically we could plug anyone into any position and have them understand it.”
2. Imagine Hosting Your Own AMA
Everyone from Barry Hilton to Bill Gates has participated in an AMA (Ask Me Anything) forum where participants are encouraged to ask the featured guest anything that is on their mind.
Now imagine you invited your customers to an AMA. What questions would they ask you? What would your most sceptical customers ask? These are the questions you need to document your responses to in a Frequently Asked Questions document that your employees can leverage in your absence.
Do you have a formal FAQ in place?
3. Shine the Media Spotlight on Your Team
It’s tempting to take the call from a local reporter who wants to interview you about your company, but consider inviting an employee to take the interview instead.
Stephan Spencer founded Netconcepts in 1995 and grew it into a multinational Search Engine Optimization (SEO) agency before selling it to Covario in 2010. His first attempt to sell his business in the late 1990s failed because potential buyers viewed Netconcepts to be too dependent on Spencer himself: “My personal name and my company name were too intermingled. If I didn’t go with the business, nobody was going to buy it.”
Spencer set out to reduce his company’s reliance on him personally and one of his strategies was to position his employees as SEO experts: “I encouraged key staff, various executives and top consultants within the company to speak and write articles, and I introduced them to the editors I knew.”
It can be tempting to run your company as your own domain, but the sooner you get it running without you, the faster it can scale into something irresistible to a buyer.
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Credit: The Value Builder System
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