Becoming wealthy may not be your primary goal, but if it is, there is a reasonably predictable way to get rich in South Africa.
Step 1: Ignore Your Parents
Parents around the world typically encourage their kids to get educated so they can get a “good job”. This may mean becoming a doctor or lawyer, although neither tends to be a path to significant wealth. High-paying professions provide an excellent income stream, but two insidious forces undermine the professional's ability to create significant wealth: tax and spending for prestige.
It is difficult to become wealthy on the basis of a salary alone. Since income is taxed at the highest possible rate, you're left with not much more than 60 cents on the rand.
The other problem with having a high income is that it creates a “wealth effect” that triggers spending. Thomas J. Stanley, the famous author of the research-driven classic The Millionaire Next Door, points out that some professionals - in particular, lawyers - spend a large portion of their income to give the impression that they are successful, in part because they do not enjoy much social status from their job. In other words, when you earn
R3 Million a year, you buy a Range Rover or send your kids to an elite private school at least in part because you want people to think you are wealthy.
(If you are a lawyer and reading this article...then I know you are not included in this stat – right?)
Step 2: Start Something
Most wealth in South Africa is created through owning a business. Recently, Mass Mutual looked at the proportion of business owners that make up a number of wealth cohorts. They found that 17 percent of people with between R1 million and R5 million to invest were business owners.
Keep in mind that there are about 8 million employer-based companies in the United States, meaning that the incidence rate of business ownership (the natural rate at which you find business owners in the general population) is about three percent. The stats are very similar in South Africa. Said another way, if you grabbed 100 people walking down the street, on average three of them would be business owners. On the other hand, if you took a random sample of 100 people with investable assets of between R1 million and R5 million, 17 of them would be business owners, meaning you're over five times more likely to find a business owner in the 1 million and R5 million wealth segment than you are to find an employee in the same segment.
The trend becomes more pronounced the higher up the wealth ladder you go. If you look at wealthy investors with between R5 million and R10 million in investable assets, you'll see that the proportion of business owners in this segment goes up dramatically—to 27 percent.
The Very Rich
Among investors with between R10 million and R100 million in investable assets, the proportion of business owners jumps to 52 percent. As for those investors with R100 million to R500 million sloshing around in their bank account, 67 percent are business owners; and for investors with R500 million or more in investable assets, 86 percent are business owners.
Simply put, if you meet someone who is very rich, it's highly likely they are (or were) a business owner.
Step 3: Get Liquid
The next step for you as a business owner is to focus on improving the value of your business so you can sell it for a premium. Even if you have no plans to sell, it provides you with clarity to scale and leverage your business. Just being a successful entrepreneur is typically not enough to become rich. You have to find a way to take the equity you have locked up in your business and turn it into liquid assets. When it comes to selling your business, the three most common options are:
• Acquisition: This is the headline-popping way some entrepreneurs choose to trade their shares for cash. When Facebook acquired WhatsApp for $19 billion, founders Brian Action and Jan Koum got very rich.
• Re-capitalization: A minority or majority "re-cap" occurs when you sell a stake in your company (often to a private equity firm) yet continue to run your business as both a manager and part owner, with a chunk of your wealth in liquid assets outside of your business.
• Management Buyout: In an MBO, you invite your management team (or a family member) to buy you out over time, usually with a mixture of some cash from the profits of your business as well as debt that the managers take on.
There are other, less common ways to turn your equity into cash (e.g., an IPO), but the key is turning the illiquid wealth in your business into diversified liquid wealth. The best part about selling a business is that the wealth created is taxed at a very low rate compared to employment income, so you get to keep most of what you make.
You might argue it is better to keep all of your wealth tied up in your business as it grows, but that can be a risky proposition—just ask BlackBerry's cofounder Mike Lazaridis. If you keep your money locked up in your business, it also means you may not be able to enjoy the benefits of wealth. You can't use illiquid stock in a private company to buy an around-the-world plane ticket or a ski holiday in Switzerland. You actually have to get liquid first.
There are many good reasons to build a business; and for you, wealth creation may not be as important as making an amazing product or leading a great team. But if money is what you're after, there is no better way to get rich than to start and sell a successful business.
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Credit: The Value Builder System
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