The desire to improve linguistic skills and acquire a new language has been a skill many have hoped to master. We know that language academies, schools and universities alike all offer courses to learn a new language.
Pocket book dual language dictionaries have since their inception been the must have item when travelling abroad. The quintessential image of a tourist standing with a small yellow book in their hands.
This has been the case for a large portion of the twentieth century.
Cue the dawn of language learning apps. As applications on mobile phones became more popular language App pioneers like Mesmerize and Babbel who assist in learning languages over short periods of time, gained prominence. Case in point Babbel, uses an advanced language learning method, claiming they can have you proficient in a language you had no prior knowledge of within a few short weeks
The results have been incredible, as we know, modern society’s attention span has been reduced and fast pace services are thriving. Therefore making a process that usually took months of frustration and money possible in no time.
However, an added juggernaut has been added to the race. Google translate. Everybody has a Google account, right? Well, download the Google Translate app and there is no need to learn the language but rather just speak your sentences into your phone and it will audibly translate it to the person across from you with a question mark on their forehead?
Imagine the possibilities for cross border business operations. Sequenced with Google Hangouts, and its Skype type video, you have a full-service translator and communicator.
Many pundits are saying that this might be the demise of language learning, however I believe that this technology will indeed counteract the naysayers and spark new interest. It is one thing fumbling your way through Rome, it is something completely different seeing an Italian excitedly respond, in Italian, to your request for directions.
Language is love, and as the robots race closer there is no doubt some industries might fail, but if you are able to identify the trends and evolve simultaneously, your sustainability will be ensured.
Race Against The Robots: Series
By Ruben T Miller – Business Strategist, Trends and Speaker