Program 26 - 8 Keys to Massively Increase the Value of Your Business - Defendable Advantage

Whether you want to position your business to sell or scale your business into high growth these 8 fundamentals are needed to increase the investable value of your business. The first fundamental to master is a “defendable advantage”.

The key here is to master this fundamental. Yes, you can’t just have some “unique point” that differentiate you from the competition. It needs to be something solid and secure that will cause people to lift an eyebrow when you say it.